Houba World, Marsupilami’s great adventures, has been developed in close cooperation with the creative team of Mediatoon Licensing. As part of the French and Belgian Media Participations Group, Mediatoon Licensing manages the IP of many famous cartoon characters such as Spirou, Lucky Luke and Marsupilami, to name just a few. BoldMove selected the Marsupilami family to develop an amazing concept for an immersive indoor entertainment center, including a range of media-based attractions and innovative technologies. 


Based on a detailed master plan spanning 3,000 square meters, the park features a BoldMove Smash & Reload dark ride with adjusted gameplay and suitable temple theming. In a fitting and impressive decor of a tropical forest with riverside, temples and rock formations, 15 attractions can be situated alongside a themed restaurant and a vast retail area with merchandising items. The center is being designed in such a way that it provides the adequate throughput and capacity to match the initial investment and recurrent upgrades. 



Houba World makes people dream and immerse them into the exotic world of the Marsupilami family. This strong and colourful IP is grateful to bring attractions alive so kids, teenagers and families feel truly part of the adventure. Climbing the rocks and nest, exploring the temple and riverside with VR tracks, visiting the 4D cinema and many other thrill experiences. All gameplays and attractions are kept simple and easy to understand for young and old so everyone can join in without headaches, just enjoying an afternoon in the Houba Forest as part of the friendly Marsupilami family. 



Houba World can be built adjacent to an existing location like a shopping mall, cinema or FEC. But it can also be easily integrated into a destination park, regional park or zoo to attract visitors on rainy days. The mix of attractions perfectly allows for a hybrid indoor/outdoor approach and obviously adds great flexibility. Every aspect of the center has been thought through to allow a smooth and extensive operation, whatever the time of the day or the week. A center can be constructed from 650sqm to complement an existing facility, as of 2000sqm it can stand alone with all required infrastructure. Besides attracting more visitors to nearby facilities and raising income from entry tickets, venue and park owners also benefit from an elaborate merchandising offer of over 300 SKUs. 



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