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Blending design, media, IP and theming

How to WOW your visitors across your entire venue, entertain them in the queue line up to boarding of attractions and extend these with themed shop and F&B? The experience starts at the entrance where guests start building their memories with family and friends.


Our experts at Immersive Theming & Media Group synchronize design, media, IP and theming with production into uniquely themed rides and attractions. For theme & water park, zoo and leisure venue owners this results in an affordable turnkey approach, whilst maintaining creativity and quality. By combining physical decoration with digital content and interactivity we bring the story alive and create powerful experiences.


Together with the park's technical team, local contractors and safety experts, we work seamlessly together ensuring a streamlined process. You will be accompanied from the very start up to the attraction opening, including merchandising programmes and digital marketing support.

We offer turnkey theming solutions for:

  • Attractions & dark rides

  • Queue lines & preshows

  • Themed areas

  • Restaurants & shops

From concept to reality

Together with you, we define the storyline and overall planning for your infrastructure, whether a repurpose of an existing building or a totally new one – our architect-designers find the perfect configuration. At the start of the creative process, we design track layout, visitor flows and technologies that best fit the story and experience of each attraction. During the concept and schematic design phase all the steps and scenes of the storyline and visitor experience are developed. Media content, technologies and theming materials are fully integrated up to detailed design and workshop drawings.


You can choose from an elaborate IP portfolio of existing and popular characters like TooMush, Marsupilami, Daltons and many others, or we design a custom IP and theming with 3D-animated media content. We offer an extensive experience with special effects, projection mapping, pepper ghosting, AR & VR technologies, artificial intelligence, interactivity and gameplay.

Powerful collaboration

Our combined 25+ years of expertise has been acquired in the field of interactive dark rides, theatre show sets, festivals and events, brand activation and VR/AR attractions. This enables us to embrace the latest technology trends and provide you with innovative building techniques in sculpting, woodwork, welding and painting.


We have proven our powerful collaboration for the interactive dark ride Champi'Folies at Le PAL, France. Heavily themed scenes on a compact environment are combined with a multi-level gameplay and virtual scenes, resulting in a very immersive and fun all-family experience. The attraction has been most successful and received multiple awards worldwide.


Our engaged and multilingual team provides solutions for immersive guest experiences in a happy world full of wonder and fun.

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