top of page




Smash & Reload is BoldMove‘s family of compact and media-based interactive dark rides, combining a fun and immersive gameplay with smart ride system. This midway attraction can stand alone in a dedicated building or themed area, or it can be integrated in an indoor family entertainment centre (FEC). With its amazing visitor capacity, Smash & Reload offers the best price to throughput ratio across the industry. Equipped with a high-level sound system and exciting projection technologies, guests enjoy a thrilling experience. From their rotatable vehicle they load the pointing device and then turn to play the game, an action repeated across the four scenes during a 4-minute ride experience. The intuitive gameplay with fun storyline makes Smash & Reload the obvious choice for an indoor family ride, balancing the skills of all players.

The high-energy Smash & Reload ride can be designed to repurpose an existing building or to establish a new attraction at a premium location with super high throughput. BoldMove integrates proven technologies into any venue and theming for an optimized visitor experience across the entire ride. The expert team designs and aligns all technical plans to fit your building, including ride & track layouts, preshow and queue line design, as well as AV and even merchandising programmes. Our experts liaise with the site architect and technical services, including all installation, safety certifications and operator training up to the final ride opening.

Smash & Reload comes in two shapes: the Original with five vehicles and the Compact XXS with three vehicles. These can be multiplied, repeating the same content or offering a different ride each time. The BoldMove design team recreates the classical queue line into a dynamic preshow with fun elements. All vehicles are fully synchronized in a smooth choreographic movement, which means they simultaneously turn and stop at each screen during loading and smashing. This creates more excitement during the ride for all players and optimizes the experience, avoiding sound pollution between the vehicles.





Smash & Reload features a multi-sensory gameplay with intuitive action based on a two-step approach. During the ride, all players fulfill an exciting mission: save the city from rapidly replicating TooMush mushrooms, catch villain brothers in the Big Dalton's Escape or chase food for hungry Marsu babies across a tropical forest. All of these are based on an easy storyline and fun gameplay that engages the players and after a short pre-show launches them immediately into the ride and the themed universe.





BoldMove’s integrated storytelling and design teams built a strong expertise in working with IP license owners to select and apply comic book characters to 2D or 3D-animated media with interactive gameplay. But also an existing park mascot and story can be tuned into an interactive ride experience with adapted media content and characters to fit any venue and audience. With an eye for detail the experience creators and art directors make sure the applied technologies are cleverly integrated and serve the one and only main purpose: a fun and memorable experience for your guests!


Smash & Reload is a registered trademark and design of BoldMove Nation BV. All rights reserved.

bottom of page