IP &Theming

Integrated Storytelling, IP &
Theming for Immersive Experiences

You can work around an existing IP like a park or brand mascot, comic strip or animation movie characters or you can choose to create a customized IP. Either way, we apply our integrating storytelling techniques and expertise to engage visitors in the ride and attraction. A storyboard and strategy drive the overall theming across the ride or attraction area, building a consistent and immersive world around its characters. All ride scenes, gameplay and media content are spinning a micro story to reinforce the storyline and visitor (brand) experience. 



BoldMove and expert partner Polymorph develop the hilarious TooMush IP and related gameplay for the Smash & Reload interactive dark ride. This IP features mushroom characters which have been deformed by severe industrial pollution. By shooting the zombie-like mushrooms, players transform them back into their original and cute shape. The likable and universal 'Mushies' are 3D-animated characters with specific personalities, adding a special touch of humour to the ride story and scenery. The TooMush IP is also suitable for trans media applications in other rides and attractions.

Houba World

Houba World

The BoldMove creative team has been working closely together with License Owner Mediatoon for the development of Houba World, a branded FEC with VR, AR and media-based attractions. This immersive universe is shaped around the great adventures of the popular Marsupilami family, living in the Palombian jungle amongst exotic animals and vegetation. Visitors help the Marsupilami catch fish from a VR river raft, chase supplies in a dark ride, climb interactive rocks, swirl and swing in fun attractions, escape from and race against wild animals, and so much more. This all-family entertainment centre hosts also an extensive retail area, redemption zone and themed F&B for those needing a rest or refueling inbetween adventures.

©Marsipulami 2021 Dargaud-Lombard SA

TooMush IP
  • TooMush IP developed with partner Polymorph for Smash & Reload dark ride

  • Mushroom characters deformed by industrial pollution

  • Easy, likable and identifiable characters

  • Transmedia applications

Marsupilami IP
  • Cooperation with IP License owner Mediatoon

  • Houba World & Houba City immersive universes shaped around the popular Marsupilami family

  • Experience design & integration in AR & VR attractions

  • Merchandising ride and attraction integration 

  • Merchandising development and  programmes